Drescovery is a concept clothing brand that aims people to be confident through their clothes. By stimulating people to discover their own style of clothing, the brand wants that people will stay confident and therefore feel happy and be more productive when doing their daily activities. We conduct several ways to engage people to discover their own style by providing accessories for them to mix and match, various materials of clothes, tips and tricks on pairing clothes, and fashion inspirations from around the world.
The word Drescovery is a combination from ‘dress’ and ‘discovery’. We created the logo with a big ‘D’ and a symbol of magnifier in the center. ‘D’ stands for ‘dress’ and also ‘discovery’. Bright and bold colors are brought in to initiate attraction, creativity, and the sense of creativity. The logo will be going to have combinations from the colors to evoke creativity, dynamism, and imagination, as fashion changes every time.